My Journey
Building MARM

The who, what, and why behind creating AI that actually remembers and thinks systematically.

🧠 Written by Ryan Lyell, Creator of MARM
RL
Ryan Lyell
Founder, MARM Systems
Latest Article
Aug 2025 • 6 min read

From HVAC Sales to AI Infrastructure: My Unlikely Journey

RL
Ryan Lyell
Published Aug 25, 2025 • 5 min read

How 6 months of curiosity turned into 130+ GitHub stars and a memory journey.

My name is Ryan. six months ago, I was selling HVAC systems and working in medical services. Today, I'm building AI memory infrastructure that caught Google's attention and earned 130+ GitHub stars from developers around the world.

This isn't a typical "learn to code" story. This is about discovering a fundamental problem with AI, developing a unique solution, and building something that genuinely matters. Here's how it happened.

The Problem Everyone Faces

Like millions of others, I started using ChatGPT, Claude, and other AI tools for everyday tasks. The experience was simultaneously amazing and frustrating. Every conversation felt like meeting a brilliant stranger who had no memory of our previous interactions.

"What were we working on yesterday?" I'd ask. Blank stare.

"Remember that approach we tried last week that didn't work?" Nothing.

Every new session meant starting from scratch, repeating context, re-explaining requirements. The AI was powerful, but it had no continuity, no memory, no relationship.

The Breakthrough Moment

The frustration led to an insight that changed everything: The best prompting is based on tone, not control.

I realized I was approaching AI like a traditional computer program: trying to force it to follow rigid commands and precise instructions. But that's fighting against how large language models actually work.

When I shifted from thinking like a "programmer" to thinking like a "director," everything changed. Instead of commanding, I started giving AI character, motivation, and tone. Instead of controlling, I started trusting it to perform.

This wasn't just a philosophical shift. It was practical. My AI interactions became more productive, more creative, and more genuinely collaborative.

"The best AI applications will come from human-AI partnerships, not human-only or AI-only development."

From Insight to Infrastructure

That breakthrough became the foundation for everything that followed. If tone and collaboration mattered more than control, then AI needed better memory systems to support genuine relationships over time.

I started building what became the MARM Protocol (Memory Accurate Response Mode): a simple but systematic approach to AI memory management. What began as personal productivity hacks evolved into something others could use and build upon.

The technical learning curve was steep, but every challenge taught me something new about building systems that scale.

Building the Highway and Guardrails

My development philosophy crystallized around a central metaphor: painting the highway and building the guardrails.

Painting the Highway means creating ideal paths for AI interactions through clear operational contexts, systematic memory architecture, and user-controlled data flows.

Building the Guardrails means creating reliable infrastructure through the MARM protocol, comprehensive error handling, and security-first approaches.

This evolved from individual productivity to platform thinking. Instead of competing with AI giants like OpenAI or Anthropic, we're complementing them by building the memory infrastructure that makes all AI interactions better.

The Validation

Six days after launching the public version of MARM Systems, it was featured in a Google search overview. The GitHub repository quickly grew to 130+ stars with active community engagement.

More importantly, people started using it to solve the same frustrations I'd experienced. Developers, researchers, and creators who were tired of AI that forgot everything between sessions.

What's Next

MARM has evolved from a simple protocol into a comprehensive platform for AI memory infrastructure. But this is just the beginning. Every conversation, every insight, every breakthrough builds toward a future where AI truly remembers you (not as surveillance, but as genuine understanding).

The memory movement starts here, and it started with one simple question: "Why does AI have to forget everything every time?"

RL

Ryan Lyell

Creator of MARM Systems

Creator of MARM (Memory Accurate Response Mode), an AI protocol with 130+ GitHub stars and growing community adoption.